Privacy policy

  • TheLead® Privacy Policy

    Effective August 4, 2014

    Your privacy is very important to TheLead, a product of Forwards (U), LLC. Below you will find the Privacy Policy for (“Site”, “Website” or “TheLead”), describing the principles and practices that apply to “Personal Information” (any information, submitted through or recorded in any form, about an identified individual, or an individual who can be identified by that information. This information includes, but not limited to; name, date of birth, e-mail and mailing address, telephone contact, payment and billing information and other information incidental to or required in providing the products, services, offers and/or items on this Site, including information about other travelers travelling with the individual who Books on or through this Website), collected from users of services (“you”) on our Site or Website, in telephone or e-mail communications, exchange of letters or notices, or in interviews, surveys, contests, promotions and/or raffles.

    We value the Personal Information you provide us and your trust, and promise to ensure safety and confidentiality of that information. Please read this policy to learn about our privacy practices. By visiting this Website and using the services or information provided on it, you warrant to have accepted the principles and practices described herein this policy.

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    By submitting your Personal Information to us, and/or by using Website, you agree that we may collect, use and disclose such information in accordance with this Privacy Policy and as permitted or required by applicable law.

    You agree with this Privacy Policy when you choose to provide us with your Personal Information. If you do not agree with these terms, do not provide any of your Personal Information to us, refuse or withdraw your consent, or if you choose not to provide us with any required Personal Information, we may not be able to provide you any of the products, services, offers and/or items listed on this Website or through our offices, agents and/or representatives.

    You promise to us you are old enough, not a minor, to enter legally binding contracts through this Website and you know you will be responsible for all payments due to us for bookings or reservations made by you or another person using your login information. Minors are not eligible to use this Site, register for an account or book or reserve products, services, offers and/or items provided on this Site. We do not knowingly solicit or collect Personal Information from or about children or knowingly market our products or services to children without the consent of a parent or legal guardian. If we become aware that the person submitting Personal Information, through any part of our Website, is a child below 18 years, we will use reasonable efforts to deactivate their account or delete that Personal Information from our files as soon as possible

    Making bookings or reservations of products, services, offers and/or items on behalf of other travelers or providing us with Personal information of another individual or third party, you agree and represent that you are authenticated or have obtained necessary consentaneous right from that persons(s) or possess the right to do so, to allow us collect and use their Personal Information as set forth in this Privacy Policy.

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    We collect only such information as necessary to providing you with products, services, offers and/or items on or through this Website.

    When you just visit TheLead: When you visit the Website as a Guest or Member, we automatically collect “Session Data”, including some information about your computer or device used to access this Site, the type of browser (such as Firefox, Internet Explorer, Safari, or Chrome), your IP address, operating system or platform, referring website or domain you came from, the date, time and duration of your visit to the Website, number of visits, pages viewed and bookings made on the Site, and Cookies generated by the user’s browser. The main purpose of collecting this information include helping customize and improve your user experience and tracking to limit fraud and falsification.

    When you register for an account to become a Member (registered account holder on this Website); you must provide us with your name and e-mail address. You are required to choose a password, which will be used to access some parts of this Site eligible to only Members. For corporate accounts, we may also require the name of your company and category of business dealt in. We may also request for your city, country, home zip code, telephone contact and address. Other information you may choose to provide us may include; date of birth, gender, preferred activities, destinations and lifestyle.

    When you make a booking or reservation of products or services as a Member; you are required to provide your payment and billing information and any other information that may be required by the service provider(s) of that product, service, and offer and/or item you’re booking. Such information may include, your desired travel dates, pick up and/or drop off location, date of birth, gender, driver information, information about other individual(s) with whom you are travelling or similar information.

    When you make a booking or reservation of products or services for another individual or third party; you’re required to provide that individual’s or third party's name, email address and contact information or similar information, payment and billing information and other information that may be required by the service provider(s) of that product(s), service(s), and offer and/or item you’re booking.

    When you make a booking or reservation for products or services as a Guest (a visitor to this Website who makes reservations or bookings without registering for an account); you’re required to provide your Personal Information, contact details, including your email address, and any other information that may be required by the provider(s) of the product(s), service(s), offer(s) and/or item(s) you’re booking. You’re also required to provide your payment and billing information.

    When you participate in surveys, contests, questionnaires, newsletter subscriptions, promotions or raffle draws; we may collect Personal Information such as your name, email address, or contact details and travel preferences.

    If an agent or authenticated third party manages the contest, survey, questionnaire, newsletter distribution, promotion or raffle draw, your participation may be subject to additional third party’s terms and conditions and privacy policy. You’re required to carefully review the third parties’ terms and conditions and abide by it.

    When you call us or write to our customer service for assistance or to make a booking and/or reservation; we require you to provide your contact information, including, name, telephone contact, email or box-mail address, city or origin of the telephone call and information relating to the respective booking being made or already made for products, services, offers and/or items listed on the Website, including but not limited to, your payment and billing information.

    Before we confirm your booking for products, services and/or offers; we use third parties in order to verify your address and Personal Information during the credit card authorization and payment verification process.

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    We use your Personal Information, including billing and payment inform for the purpose of completing the travel bookings and reservations you conduct with TheLead. We also use it in order to provide and enhance the Products or Services offered, in such ways as to:

    1. record your travel preferences, make reservations or acquire travel insurance on your behalf or communicate with you about your travel plans;
    2. provide you with the products and services you request for;
    3. provide you with travel confirmation and updates;
    4. manage your account, including processing bills and providing travel notifications;
    5. issue invoices and tickets, administer accounts, collect and process payments;
    6. personalize the service or communication we provide to you, tailor your experience at our Site or other sites to your interests and make more appropriate travel recommendations;
    7. provide tips or guidance on how to use our Site, inform you of new features on our Site or provide other information that may be of interest to users and/or visitors;
    8. send you commercial communications and offers, if you have subscribed and not opted-out of receiving these communications;
    9. to respond to your questions and comments;
    10. manage our Site, diagnose technical problems and security threats, prevent potentially prohibited or illegal activities and improve content so that your experience with our Site is as efficient and secure as possible;
    11. process and track your transactions and to send you information about our and our affiliates’ and business partners’ products and services and other information and materials that may be of interest to you;
    12. develop, enhance, market, sell or provide TheLead’s products, services and/or offers, or those of companies with which we have a commercial relationship, but only if you have granted us permission to do so by subscribing to our regular updates or we are otherwise able to do so under applicable law;
    13. reward you or notify you if you win, as part of any reward, promotion or raffle draw and recognition program you subscribe to and, to solicit information from you, including through surveys;
    14. investigate, detect and protect you, TheLead and other third parties against error, negligence, breach of contract, fraud, theft and other illegal activities;
    15. audit compliance with our Privacy Policy, Terms of Use and contractual obligations;
    16. comply with, as permitted by, any legal or regulatory requirements or provisions; or
    17. for any other purpose to which you consent.

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    TheLead may share your information, including Personal Information, with the following parties:

    1. Suppliers, such as event, hotel, car rental, and safari, vacation or activity providers, who fulfill and provide your travel reservations and bookings. All services provided by a third-party supplier are described as such on this Website. We do not share your email address with these suppliers unless they need it to fulfill your travel reservation or booking made on TheLead, and we restrict their use of this information to that purpose. We do not guarantee limitation on suppliers' use or disclosure of your Personal Information. We therefore encourage you to review and agree with the privacy policies of any supplier whose products, services and/or offers you book or reserve for through TheLead. Please note that these suppliers may also contact you as necessary to obtain additional information about you, facilitate your travel reservation or booking, and/or respond to a review, comment or query you may submit.
    2. Business partners with whom we may jointly offer you products, services and/or travel-related goods, or whose products, services, offers and/or travel-related goods may be offered on our Website. When a third party is involved in the provision of a product or service, their name shall appear on that item on the Website or on a receipt sent to you. We do not warranty safety of your information with these third parties and you agree that we do not control the privacy practices of these third-party business partners.
    3. Third-party vendors who provide services or functions on our behalf, including, credit card processing; payment processing; business analytics; customer service; marketing and promotion; managing surveys, promotions or raffle draws; and fraud and security threats prevention and protection. We may also authorize these third-party vendors to collect information on our behalf, which is necessary to operate our Website or to facilitate the delivery of services tailored to your interests. We allow third-party vendors to collect only that information needed to perform the required functions or services and are not permitted to share or use this information for any other purpose.
    4. Referrals including the referring websites, social networks and blogs; we may share some information about you with the referring website, if you are referred to our Website through another site, for instance, by clicking on a link on another site that directs you to this Website. We do not warranty safety and/or misuse of your information by the referring websites, including the use of your Personal Information. We encourage you to review the privacy policies of any website that refers you to this Site.

    We may also share your information:

    • When required, by court orders, or any legal process; to exercise our legal rights; to defend against legal claims; or as otherwise required by any applicable law. In such situations we retain the discretion to share your information and waive any legal objection.
    • When we believe it is appropriate to investigate, prevent, or take action against any illegal or suspected illegal activities; to protect and defend the rights, property, or safety of our company or this Website, our customers, or others; and in connection with our Terms of Service and other agreements.
    • In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale, or in the unlikely event of bankruptcy.

    We may also share aggregate information with third parties, including advertisers and investors. This information does not contain any personal information. For example, we may inform our advertisers or investors about the number of visitors our Website receives, or the most popular products, services and/or offers booked or reserved.

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    If you are a Member on TheLead, we store your Personal Information in My Profile and My Account, which can be accessed via most pages, after logging on this Website. My Account stores information about your name, e-mail address, password settings, gender, date of birth, and contact or address information. We may also store other information, including your ticket delivery address information, so that you may not have to re-enter it each time you make a booking or reservation of a product, service or offer on this Website.

    We may also store your billing information, unless you tell us no to; your preferences; a record of your bookings made on TheLead, and participation in raffles, surveys and/or loyalty programs.

    You can access and modify your account at any time, but you can only close or deactivate it on request sent to us.

    Retention and Storage

    We will retain certain information associated with your account, including your Personal Information, in our records and databases for analytical purposes as well as for record keeping integrity, and in accordance with our Records Management Policy and applicable laws. The period of retention may extend beyond the end of your relationship with us, but it will be only as long as it is necessary for us to have sufficient information to respond to any issues that may arise later.

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    TheLead employs physical, administrative and technical safeguard measures to protect the confidentiality and integrity of Personal Information and any other information you share with us, and to reduce the risk of loss, misuse, unauthorized access, disclosure or modification of that information especially, Personal Information. When Personal Information is sent to our service providers, we require in our contracts or agreements with them that they protect all Personal Information in the same manner as articulated in this Privacy Policy.

    If you choose to contact us through our Site, you agree to be aware that any information transmitted electronically via the World Wide Web (the Internet) might not be secure. TheLead assumes no liability for the loss of any information that you transmit to us via the World Wide Web. However, when you provide your payment and billing information, including credit card information, that information is encrypted and transmitted using Secure Socket Layer (SSL) and/or Transport Layer Security (TLS) technology.

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    You can access and update or edit your Personal Information under ‘My Account’ page after logging into your account on this Website. If you wish to close your account, you can do so by contacting us via our Contact and feedback form. We will respond to such requests within 30 days following receipt of your request through that form. If we receive your request via a different e-mail or mailing address, we will respond within a reasonable period of time, but not exceeding 150 days from the date received. Please note that after closing your account you will not be able to sign in, access your Personal Information or some parts, features and/or services on this Website provided to only Members. However, you can register for a new account at any time. Please also note that we may retain certain information associated with your account in relation to our Retention and Storage clause above.


    • As mentioned above, you may choose not to provide us with your information, however, this information may be needed or required in order to book or reserve for any travel product or service and to use or access some features offered on this Site.
    • You also have the discretion to add, update or edit your information and close your account as mentioned above.
    • You will also be able to unsubscribe from our commercial emails and eNewsletter messages that we send you. Please note that we reserve the right to send you any other communications, including service announcements, updates, administrative messages, and surveys relating either to your account or to transactions you make on this Site, without offering you the opportunity to unsubscribe or opt out of receiving them.

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    1. A cookie is a small piece of text that is placed within the memory of a computer and can be later retrieved by web page servers. We use cookies to enhance your interaction, experience and convenience with our Website and do not use cookies to record any Personal Information.
    2. This Site may store cookies on your web browser in order to help us recognize your preferences through your searches and thus improve the service for you on your subsequent visits to this Website.
    3. By using cookies, we may also track some information about your use of the Site and provide customized content. Most web browsers can be configured to notify the user when a cookie is received, allowing you to either accept or reject it. You may also inspect the cookies stored by your web browser and remove any that you do not want.
    4. Accessing these cookies may also help us measure and research the effectiveness of Website features and offerings, services, adverts, and email communications (by determining which pages or emails you visit and/or open most).
    5. If you disable the use of cookies on your web browser or remove specific cookies from this Site or linked sites, then your use of the Site may be restricted.

    This helps us measure the effectiveness of our content and other offerings.

    If you have any questions about our use of cookies or other technologies, please email us using our Contact and feedback form.


    This is a general audience website that does not offer services directed to children under the age of 18. Should a child whom we find out to be under that age send Personal Information to us, it will be rightful for us to use that information only to respond directly to that child to inform him or her that we must have parental or guardian consent before receiving his or her Personal Information.

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    If any part or page on this Website links you to other sites, those sites do not operate under the same Privacy Policy. We recommend you to examine the privacy policies provided on those other websites, to understand their procedures for collecting, using, and disclosing Personal Information.


    We may change, update or edit this Privacy Policy from time to time. We will notify you about any significant changes made to this Privacy Policy by sending a notice to the email address you provided or registered with, or by placing a prominent notice on our Website.


    For any other questions not answered herein, please visit our Customer Support Center. Or, you can write to us at:

    Attn. TheLead
    P.O. Box 26425 Kampala, Uganda
    Telephone: +256 (0) 200 905 286

    © 2014 Forwards Uganda, LLC. All rights reserved.

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